Post by account_disabled on Jan 24, 2024 6:05:16 GMT -4
Remarketing is considered to show ads to interested users. But this is not always the case, because interests or site visits are not yet an indicator that a person is potentially in the mood for a purchase. The remarketing funnel allows you to filter your audience as much as possible, optimize your budget, and increase ad conversion. Konstantin Rachin, Middle+ Marketing Specialist Ringostat, tells how to do this . Reading time: 14 minutes Stage 1: launching activities for the widest possible audience Stage 2: create an interactive test to engage the audience What is the best way to implement the test? Stage 3: launch the draw Stage 4: launching a chatbot Stage 5: choosing a winner Results: what does a remarketing funnel provide? Konstantin Rachin, Middle+ Marketing Specialist Ringostat Traditional remarketing allows you to show ads to people who have already been to your site.
Such ads “catch up” with Fax Lists users on other sites and increase the likelihood of a purchase. Facebook adds to this the ability to display ads based on interests, engagement, similarity to a specific audience, etc. We also recommend an article about advertising on this social network - “How to set up targeted advertising on Facebook: a step-by-step guide . ” Despite such broad opportunities, businesses face two challenges: It’s not a fact that you will appeal to a truly interested audience; people are tired of advertising on social networks and often perceive it as annoying information noise so it’s difficult for a brand to reach them. I’ll share a working life hack from my practice on how to solve both of these problems.
Its essence is that we use a set of activities and tools that work like a funnel to filter the target audience: a campaign consisting of several steps is being thought out; first, a wide audience is selected that meets certain parameters; Then it goes through the funnel, and some users are eliminated; Only the most interested audience remains at the exit; The advertising budget is reduced, and its effectiveness increases - because the ad is shown only to the truly target audience. Goals: select the most relevant audience for displaying advertising; get additional leads; test new promotion tools. bypass the barrier of mistrust in advertising and break through the information noise created by competitors.
Such ads “catch up” with Fax Lists users on other sites and increase the likelihood of a purchase. Facebook adds to this the ability to display ads based on interests, engagement, similarity to a specific audience, etc. We also recommend an article about advertising on this social network - “How to set up targeted advertising on Facebook: a step-by-step guide . ” Despite such broad opportunities, businesses face two challenges: It’s not a fact that you will appeal to a truly interested audience; people are tired of advertising on social networks and often perceive it as annoying information noise so it’s difficult for a brand to reach them. I’ll share a working life hack from my practice on how to solve both of these problems.
Its essence is that we use a set of activities and tools that work like a funnel to filter the target audience: a campaign consisting of several steps is being thought out; first, a wide audience is selected that meets certain parameters; Then it goes through the funnel, and some users are eliminated; Only the most interested audience remains at the exit; The advertising budget is reduced, and its effectiveness increases - because the ad is shown only to the truly target audience. Goals: select the most relevant audience for displaying advertising; get additional leads; test new promotion tools. bypass the barrier of mistrust in advertising and break through the information noise created by competitors.