Post by account_disabled on Mar 8, 2024 23:37:18 GMT -4
Performance marketing: explanation and definitions Let's start with a definition: performance marketing is a form of digital advertising that allows advertisers to pay publishers based on the performance of their marketing campaigns. The advertiser (for example a company or a brand), therefore, agrees with the publisher (for example a communication agency) on the desired result, and pays the latter when the result is achieved. What could this outcome be? The answer may vary, based on the tools used, the objectives agreed and the budget allocated.
Bounce rate: the percentage of email addresses that Hong Kong Telegram Number Data returned an error following a send Although the terms here may seem complicated at first glance, they represent the basis on which to evaluate the achievement of objectives during a campaign. The results will translate, if positive, into an economic gain for the publisher and business growth for the investor; otherwise, the publisher will have worked without obtaining a profit and the investor will have wasted time and energy, without results. In fact, for an investor, identifying the right partners for performance campaigns is a crucial component. To date, performance marketing is a proven dynamic, but this situation was reached only at the end of a long regulatory process, which we will summarize in the next paragraph.
A look at the past: performance as a need Approximately since the mid-1990s, the format proposed by most marketers, that of the cost per acquisition (CPA), has been increasingly attractive to investors. The potential of this formula is easy to understand: having to pay only for the result obtained, there was apparently no risk for advertisers in investing. However, with the rapid growth of the industry, issues such as fraud, unreliable data, and a general lack of transparency have turned the industry into one of the least regulated areas of digital marketing. From this situation of relative anarchy, performance marketers have had to review their strategies several times to respond to changes in the sector, including:
Bounce rate: the percentage of email addresses that Hong Kong Telegram Number Data returned an error following a send Although the terms here may seem complicated at first glance, they represent the basis on which to evaluate the achievement of objectives during a campaign. The results will translate, if positive, into an economic gain for the publisher and business growth for the investor; otherwise, the publisher will have worked without obtaining a profit and the investor will have wasted time and energy, without results. In fact, for an investor, identifying the right partners for performance campaigns is a crucial component. To date, performance marketing is a proven dynamic, but this situation was reached only at the end of a long regulatory process, which we will summarize in the next paragraph.
A look at the past: performance as a need Approximately since the mid-1990s, the format proposed by most marketers, that of the cost per acquisition (CPA), has been increasingly attractive to investors. The potential of this formula is easy to understand: having to pay only for the result obtained, there was apparently no risk for advertisers in investing. However, with the rapid growth of the industry, issues such as fraud, unreliable data, and a general lack of transparency have turned the industry into one of the least regulated areas of digital marketing. From this situation of relative anarchy, performance marketers have had to review their strategies several times to respond to changes in the sector, including: