Post by account_disabled on Mar 10, 2024 6:57:07 GMT -4
A year after reducing costs for hotel booking links on Google.com/travel , Google decides to expand the visibility of these listings and launches new tools designed to increase guests and direct hotel bookings. Let's discover together all the news announced in recent days, starting with an article from Phocuswire . Free listing in Search and Google Maps From now on, free links for booking accommodations will also appear on the search results page (the SERPs) and in Google Maps . When a user clicks on these links they will be directed to the hotel's website (or online travel platform) where they can complete their booking. Google announced the news in a blog post signed by Julie Farago, Google's technical director for travel, which highlights the purpose of the update as "helping travel partners extend their reach and offer consumers a more complete set of options." Mountain View developers are also working on creating new data visualizations that will help hotels and OTAs understand the traffic driven by free booking links.
This reporting tool will appear in Hotel Center and will UAE Phone Number be augmented by additional impression and booking value data in the coming weeks. Sharing rates and availability on Google Among the ongoing implementations, Google is simplifying the procedure for hoteliers to share rates and availability . Starting from April, in fact, hotels with specific eligibility requirements - that is, those that have a business profile verified on Google, can accept online bookings and for which Google does not already have rates available through an integration partner - will be able to manually enter prices of their rooms to activate the free booking links. Another update for hoteliers concerns the Local Post function in the Google My Business profile, which will allow you to share information about your property - such as any changes to COVID regulations - descriptions of the hotel's features, photos and videos. Farago says these new tools are part of Google's mission "to be a trusted source of travel information . " Company leaders say they are “constantly working on new ways to help travel partners connect with people looking for their next accommodation.” Regardless of Big G's claims, we believe these features can truly provide hotels with greater visibility opportunities . Search and Maps are two very popular Google services, so implementing free booking links here could be invaluable.
Reporting features can help hoteliers get a better idea of how many bookings they receive on free Google listings. Finally, information on impressions and booking value will help put this data into a broader and more defined context. This is therefore a relevant update for hotels, but also a further sign of a change of direction of the search engine , which is constantly penalizing OTAs. What do you think about it? Do you share the idea that Google is working against OTAs and (finally) supporting hotels and their direct bookings? Try these new tools and let us know if and how much they help increase your turnover. Share Did you like this article? Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles. Home › Forum › Google: new tools to support hotels Tags: google free listing , google maps , google search , google travel , hotel center , google tools for hotels This topic has 0 replies, 1 participant and was last updated 1
This reporting tool will appear in Hotel Center and will UAE Phone Number be augmented by additional impression and booking value data in the coming weeks. Sharing rates and availability on Google Among the ongoing implementations, Google is simplifying the procedure for hoteliers to share rates and availability . Starting from April, in fact, hotels with specific eligibility requirements - that is, those that have a business profile verified on Google, can accept online bookings and for which Google does not already have rates available through an integration partner - will be able to manually enter prices of their rooms to activate the free booking links. Another update for hoteliers concerns the Local Post function in the Google My Business profile, which will allow you to share information about your property - such as any changes to COVID regulations - descriptions of the hotel's features, photos and videos. Farago says these new tools are part of Google's mission "to be a trusted source of travel information . " Company leaders say they are “constantly working on new ways to help travel partners connect with people looking for their next accommodation.” Regardless of Big G's claims, we believe these features can truly provide hotels with greater visibility opportunities . Search and Maps are two very popular Google services, so implementing free booking links here could be invaluable.
Reporting features can help hoteliers get a better idea of how many bookings they receive on free Google listings. Finally, information on impressions and booking value will help put this data into a broader and more defined context. This is therefore a relevant update for hotels, but also a further sign of a change of direction of the search engine , which is constantly penalizing OTAs. What do you think about it? Do you share the idea that Google is working against OTAs and (finally) supporting hotels and their direct bookings? Try these new tools and let us know if and how much they help increase your turnover. Share Did you like this article? Subscribe to the RSS Feed Add it to your favorites Read other users' comments Sign up to our newsletter Write your opinion Read similar/related articles Print this article Other items that may interest you: No related articles. Home › Forum › Google: new tools to support hotels Tags: google free listing , google maps , google search , google travel , hotel center , google tools for hotels This topic has 0 replies, 1 participant and was last updated 1